11/21/2005

Ford Desired Real Estate, Inc. adds IDX/MLS Search Application to Website

FOR IMMEDIATE RELEASE
Monday, November 21, 2005

EUGENE, ORE. -- Eugene based IDX, Inc. today announced the addition of Ford Desired Real Estate, Inc. to its suite of real estate based search applications online. The new Ford Desired Real Estate, Inc. website uses the latest version of the IDX Broker tools to facilitate the display of Multiple Listing Service (MLS) listings on the Ford Desired Real Estate, Inc. website.

Ford Desired Real Estate, Inc. uses the integrated and seamless IDX Broker application in order to display MLS listings on its website. This system allows for complete integration of the MLS real estate listings on the Ford Desired Real Estate, Inc. website. This allows Ford Desired Real Estate, Inc. to retain leads generated from its traffic directly, rather than losing out to the listing broker through the use of traditional framed MLS search tools. The IDX Broker application provides agents, brokers and other real estate professionals the tools needed in order to create a competitive advantage in a growing real estate market.

The objective in developing a website with an integrated MLS data feed was to provide more value to the current client base as well as generate new leads for Ford Desired Real Estate, Inc.. With automatic email announcements, custom client home views, and advanced admin and integration controls, Ford Desired Real Estate, Inc. now has the entire MLS listing database on its website for its clients to access.

Additional benefits of using IDX Broker Pro include the ability to automatically create featured listing pages and check the status of new MLS listings and generate automatic emails 24/7.


About IDX, Inc.
IDX, Inc. creates solutions to promote and connect sellers with buyers using innovative server-side technology. Headquartered in Eugene, Oregon, IDX, Inc. specializes in advanced web-based application development for industries and businesses worldwide. IDX Manager and IDX Broker are the two primary applications developed by IDX, Inc. Both help inventory and real estate professionals respectively manage mission critical information online.