12/01/2005

IDX Search Tools Give Sellers Equity’s Gregory Pico a Competitive Advantage

FOR IMMEDIATE RELEASE
Thursday, December 1, 2005



EUGENE, ORE. - Eugene based IDX, Inc. today announced the addition of Sellers Equity’s Gregory Pico to its suite of real estate clients.  Pico now uses IDX, Inc.’s primary application, IDX Broker, to display and completely integrate Multiple Listing Service (MLS) listings on his personal website. This allows him to retain leads generated from direct traffic, rather than losing out to the listing broker through the use of traditional framed MLS search tools.

The IDX Broker application provides agents, brokers and other real estate professionals with the tools needed to create a competitive advantage in a growing real estate market.

The objective in developing a website with an integrated IDX/MLS data feed is to generate new leads quickly at a low cost to the client. With automatic email announcements, custom client home views and advanced admin and integration controls, Pico’s clients now have access to the entire MLS database on his website.  This gives his website an advantage over those that don’t integrate the MLS listings with the IDX search tools and gives his listings free advertising on other real estate websites that also display the MLS data.

Additional benefits of using IDX Broker Pro include the ability to automatically create featured listing pages, check the status of new MLS listings and generate automatic emails 24/7.  As a member of Oregon’s RMLS and GLVAR MLS’s, Pico provides his clients with access to a wider range of listings, giving him an edge over the competition.

About Gregory Pico
As Corporate Broker for Sellers Equity, Gregory Pico has unsurpassed knowledge and expertise.  Sellers Equity was founded in 2001 and acts under the notion that the real estate process should be easy and efficient for everyone involved.  Gregory is dedicated to successfully achieving all his clients’ real estate goals.

About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based applications for real estate professionals throughout the U.S.  IDX, Inc. offers two primary applications: IDX Broker and SLM Pro.  IDX Broker allows individual real estate agents and brokers to integrate listings from their Multiple Listing Service (MLS) seamlessly into their own real estate website.  This integrated IDX data feed allows agents and brokers to generate and manage leads online from all listings in their respective area of specialty.  SLM Pro is a Sponsored Listings Management marketing program that assists businesses with the complex task of creating and managing a dynamic online marketing plan.  SLM Pro uses a unique approach to online ad placement that maximizes the overall reach of a user’s website, while delivering relevant and targeted traffic efficiently.