06/29/2009 - Frank Edwards Integrates IDX Broker into his Website to Speed Up and Simplify the Online Property Search

FOR IMMEDIATE RELEASE

June 29, 2009

EUGENE, ORE. – Teaming up with IDX, Inc., Frank Edwards Realty's very own Frank Edwards has incorporated a custom IDX solution into the search function of his unique and resourceful real estate website. This custom Internet Data Exchange (IDX) software is able to extract raw listing data from the Long Island MLS (MLSLI), and formats it so that it can be displayed on Edwards' website in a seamlessly integrated manner, according to his specific wans and needs. All of the features that come standard in this highly customizable IDX solution, aide Edwards in assisting his clients with finding their ideal property quickly, as well as helping him to manage his online business more efficiently.

Prospective home buyers can narrow down their search results, to even the finest of details, using categories chosen by Edwards', such as: nearby school districts, roof type, flooring, landscaping, heating/ cooling system and security. Each listing has its own dynamic tag on the title page, and features prominently displayed photo galleries. A plethora of IDX tools are also available to home seekers when looking a property online, including links to contact the listing agent for more information, schedule a showing, print a flyer, email property details, pinpoint the property on an interactive Google Map, and even calculate probable mortgage payments.

Edwards can manage his new leads and follow up with potential home buyers, by utilizing his administrative login dashboard, provided by this IDX Broker integration, where he has access to client contact information, as well as their saved search criteria. Along with statistical updates from MLSLI, regarding property additions and removals, along with price changes, Edwards can also view traffic reports, detailing which pages and listing on his site are being viewed most frequently. This custom IDX solution provides Edwards with the option to create custom XML codes for each of his listings, to be syndicated to popular real estate websites. Each of these resources help Edwards in managing his online real estate business more efficiently, and in turn, generating more revenue.

About Frank Edwards

“Born and raised on Long Island, Frank Edwards is now a resident of Port Jefferson Village. Buying and selling real estate on his own eventually led Frank to a career as a real estate professional. Prior to starting his own brokerage firm, Frank owned and operated a business in Manhattan for over 23 years. His sales experience and entrepreneurial background, coupled with his already keen negotiating skills, quickly propelled Frank to top producer status.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.