06/17/2009 - An IDX Broker Addition Creates a Hassle-free and Simplistic Online Real Estate Search Process for Home Seekers

FOR IMMEDIATE RELEASE

June 17, 2009

EUGENE, ORE. – Cathy Riley with Coldwell Banker has elected to join the aspiring and rapidly expanding group of real estate agents and brokers choosing to incorporate a custom IDX solution into the search functions of their websites, developing a much more simple and efficient way for potential home buyers to execute their online real estate search. Residing in La Quinta, California, Riley is an active member of the Desert MLS (DTMLS). The unique and innovative Internet Data Exchange (IDX) software has the advanced technology to extract raw listing data from the DTMLS, and formats the information to be viewed as a seamlessly integrated and easily searchable part of Riley's website. Home seekers will then have access to an endless amount of property listings and search options, and all without ever having to veer from Riley's site, creating the most hassle-free real estate search on the web.

Five informative and resourceful search options are displayed throughout Riley's website, including: basic, advanced, map, address and listing ID, aiding home seekers in creating the most personalized and time efficient online real estate search possible, with the ability to browse literally every aspect and detail client would want to consider before purchasing a new property. Each listings pages supplies convenient and user-friendly links for prospective home buyers to email property details, contact the listing agent for more information, view large photo galleries, schedule a showing, print a flyer, take a virtual tour, pinpoint their desired location on an interactive Google Map, and even calculate probable mortgage payments, developing a nearly effortless online real estate search experience.

An administrative login is supplied to realtors utilizing this highly customizable software, enabling them to control and manage all aspects of her online real estate businesses. The ability to edit her websites look, layout, design and format, allows Riley to give each page her own sense of personalization and originality, setting it apart from her competitors. She has access to daily MLS updates from the DTMLS, informing her of the latest and most up-to-date property listing information on the La Quinta, California real estate market. Riley also has the resources to create dynamic title tags and custom XML and RSS codes, increasing her listings visibility, along with their chances of being linked with high traffic real estate search engines.

About Cathy Riley

“Prior to coming to the desert in 2004, Cathy previously worked in Orange County specializing in the communities of Fullerton and La Mirada where she earned "Top Producer" status for most of those years. Learning early on that integrity, honesty and a willingness to put one's self in another's shoes are the cornerstones of the real estate business, she knew she'd found the right profession.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.