06/10/2009 - IDX Search Tools Enable Consumers to Personalize their Online Real Estate Search, to Find their Ideal Property

FOR IMMEDIATE RELEASE

June 10, 2009

EUGENE, ORE. – IDX, Inc. announces today its newest client addition Mike Kozlow with Prudential Florida Realty in conjoining with the ever growing database of real estate professionals opting to give their websites an advantage over their competitors by incorporating a custom IDX solution. This innovative Internet Data Exchange (IDX) product enables Kozlow to display his local Multiple Listing Service (MLS) listing information, which in this case is both the Fort Myers MLS (FortMyers) and the Sunshine MLS (SSMLS), directly onto his own personal website, enabling home seekers to browse an endless amount of the most current and up-to-date property listing information and details on the Bonita Springs, Florida real estate market. Kozlow then has the capabilities to decipher which search options will be displayed throughout his site, giving each page its own sense of customization, as well as a unique and personal touch.

Choosing to display basic, advanced, map, address and listing ID search categories, Kozlow hopes to provide each potential home buyer with the resources they will need to narrow their results and find their ideal property, in the most organized and time efficient manner possible. The map search, being the most unique of the search options, enables consumers to pinpoint their desired property on an interactive road, satellite and/ or terrain map. They may then take this information and apply it towards determining their relativity to nearby main roads, landmarks, malls, park, neighborhoods, school districts, convenience locations and other cities, to justify if this is truly a location to could envision themselves living.

His own personal administrative section provides Kozlow with the resources to control everything concerning his online real estate business, from the design, to the search options displayed and even accessibility to confidential information, helping him to create a site that best fits both his and his clients wants and needs. He has access to daily MLS updates from both FortMyers and the SSMLS, regarding property additions and removals from the market, as well as price changes, keeping him constantly informed on the most up-to-date listing information and details. He has the ability to edit his custom CSS and global wrappers, distributing a sense of unique branding throughout each page of his site. Kozlow can also increase his listings visibility, along with their chances of being linked to popular real estate search engines, by creating custom XML and RSS codes and dynamic title tags.

About Mike Kozlow

“I moved to Southwest Florida from Mequon, Wisconsin in 2001 and have never missed a snow flake since. I have spent the last 35 years in the financial services industry, retiring from Wachovia Securities in 2000 as a Senior Vice President and Certified Financial Planner. Since that time I have founded a private money management firm, obtained a Masters Degree in Financial Planning, became a Notary Public and an Arbitrator for the Financial Industry Regulatory Association (formerly NASD).”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.