06/09/2009 - A Custom IDX Integration Enables Realtors to Personalize their Websites, to Best Fit their Clients Wants and Needs

FOR IMMEDIATE RELEASE

June 9, 2009

EUGENE, ORE. –Consistently expanding on a daily basis, IDX, Inc. is pleased to welcome yet another real estate professional, Watson Realty's Christy Lake, in joining the elite rank of agents and brokers choosing to enhance, improve and modernize the search functions of their websites by incorporating a custom IDX solution. Residing in Kissimmee, Florida, Watson is a member of the Mid Florida Regional MLS (MFRMLS). This unique and innovative Internet Data Exchange (IDX) software has the technology to extract raw listing data details from the MFRMLS, and then formats the information directly onto Lake's website, to be viewed by prospective home buyers, as though it is seamlessly integrated. Home seekers will then be able to view an endless amount of the most up-to-date MFRMLS listing information, and all within the confines of Lake's own personal site.

Potential home buyers can utilize five original search functionalities, displayed throughout Lake's website, to personalize their search quarries, narrowing their results, in efforts to find a home that meets their every want and need. Each search option covers different aspects of the home search spectrum, developing the most well-rounded and informative real estate search on the web. Once the consumer has distinguished a home that matches their specified preferences, they can be conveniently linked to contact the listing agent for more information, schedule a showing, take a virtual tour, email property details, print a flyer, calculate likely mortgage payments, view large photo galleries and even located their desired property on an interactive Google Map, creating a nearly effortless online real estate search experience, with all the resources necessary to complete the entirety of their property search online, and in the most time efficient manner possible.

A helpful and resourceful administrative login is supplied to Lake with the addition of IDX Broker, enabling her to control each and every aspect and detail of her online real estate business, making it one that is truly her own. Lake has the ability to distribute a unique branding throughout each page of her site, with the option to edit her custom CSS and global wrappers. She has access to daily updates from the MFRMLS, regarding property additions and removals, as well as price changes, keeping her informed of the latest Kissimmee, Florida real estate market information. Lake is also able to view traffic reports, detailing which pages and listings on her site are most popular, and are therefore in the highest demand, helping her to know which properties to keep a close eye on, and which are favored most by her website visitors.

About Christy Lake

“I have lived in Orlando, Florida for the past 10 years and prior to that resided in Middletown, New Jersey. I have a B.A. in Criminal Justice from the University of Central Florida. I am a member of NAR (National Association of Realtors), the FAR (Florida Association of Realtors) and the ORRA (Orlando Regional Realtors Association).”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.