06/03/2009 - A Custom IDX Broker Addition Provides Home Seekers with a Nearly Effortless Online Real Estate Search

FOR IMMEDIATE RELEASE

June 3, 2009

EUGENE, ORE. – Sue Fong with Jace Real Estate Company has chosen to employ IDX, Inc. to modernize and advance the search function of her real estate website with the addition of the highly customizable IDX Broker software. This innovative Internet Data Exchange (IDX) software has the unique technology in which it can extract raw listing data from the Olympic MLS (OCMLS), and formats the information to be viewed by Fong's website visitors as a seamless integration. Prospective home buyers in Sequim, Washington and its surrounding areas will now be presented with thousands of the latest property listings and details on the market, and all without ever having to veer from Fong's site, developing the most hassle-free and time efficient real estate search on the web.

Home seekers are given a home search advantage when visiting Fong's website, with the ability to search literally every aspect and detail concerning a new property. Basic, advanced, map, address and listing ID search categories are displayed throughout Fong's site, each containing their own unique characteristics and well-round browsing tools, aiding potential home buyers in narrowing their search results, in efforts to find their ideal property. The advanced search option, being the most comprehensive, enables consumers to search all ends of the spectrum, including: view, pool, heating/ cooling system, exterior, storage space, school district, the number of rooms, landscaping, roof type, flooring, appliances, driveway, scenery and much more, creating the most informative real estate search on the web.

An administrative login dashboard is provided to Fong with this IDX Broker addition, giving her the resources to personalize her website, to best fit both her and her clients wants and needs. She has the ability to edit her custom CSS and global wrappers, developing a unique branding throughout each page of her site. She has access to daily MLS updates from the OCMLS, regarding property additions and removals, as well as price variations. Fond also has the capabilities to create custom XML and RSS codes and dynamic title tags, increasing her listings visibility, along with their chances of syndication to popular real estate search engines.

About Sue Fong

After Sue Fong received her Bachelor of Arts Degree from Western Washington University she began her real estate career. She is a member of the Sequim Association of REALTORS, the National Association of REALTORS, the Real Estate Buyers Agency Council and the Women’s Council of REALTORS. Fong received the Sequim Association of REALTORS “Rookie of the Year” award in 2004.

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.