05/19/2009 - A Custom IDX Solution Speeds Up and Simplifies the Online Real Estate Search Process for Potential Home Buyers

FOR IMMEDIATE RELEASE

May 19, 2009

EUGENE, ORE. – The IDX, Inc. team is more than excited to announce its newest client addition Truman and Co. Real Estate Services' Kenneth Edwards, in joining the ever growing database of real estate agents and brokers opting to improve, enhance and organize the search functionalities of their real estate websites, by incorporating a custom IDX solution. This unique and innovative Internet Data Exchange (IDX) software has the distinguishable capabilities to extract raw listing data from the Key West MLS (KWMLS), and formats the information directly onto Edwards site to be viewed as though it is seamlessly integrated. Potential home buyers in Key West, Florida and its surrounding areas will now have hassle-free accessibility to thousands of the most current and up-to-date property listings on the web.

Unique and individualized search options, including a basic search, an advanced search, a map search, a listing ID search and an address search, enable potential home buyers to develop the most detailed real estate search on the web, giving them the opportunity to browse each and every aspect and detail of a home, which they would want to view and consider before purchasing. The advanced search option, being the most comprehensive and well-rounded, allows home seekers to view search quarries such as: pool, heating/ cooling system, view, flooring, roof type, driveway, scenery, school district, the number of rooms, appliances, storage space, neighborhood, landscaping, exterior, and much more. Once the consumer has narrowed their search, they then have to option of saving their specified preferences and can choose to receive automatic email updates from the KWMLS, the moment a property matching their specifications becomes available, creating a nearly effortless online real estate search experience.

Access to his website visitors saved search information is available to Edwards through an administrative login page, provided to him by this unique IDX Broker software addition. This gives Edwards the tools and resources to develop a more personalized search experience for each individual, which is often lost when dealing with real estate online. Here, he not only has access to Lead Management and tracking tools, where he can view detailed traffic reports concerning his website and listings viewing frequency, but he can also receive daily updates from the KWMLS, in regards to property additions and removals, as well as price increase and decreases.

About Kenneth Edwards

“Kenn was born and raised in Springfield a small town in the rural area surrounding Savannah, Georgia. He attended his first year of college at Georgia Southern College before finishing his degree in Plant Genetics, in the School of Agriculture, at the University of Georgia in Athens, Georgia. After graduating college in 1982 he moved to Atlanta. In 1993 he left the corporate world and moved to the beautiful island of Key West. It was a dream comes true. Since, he has worked with partner Roger Emmons to become one of the top selling teams in Key West and the Lower Keys.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.