06/16/2008

McWilliams/Ballard, Inc. Adds to Their Marketing Advantage with IDX Broker

FOR IMMEDIATE RELEASE
June 16, 2008

EUGENE, ORE. – IDX, Inc. announces today that Ross McWilliams with McWilliams/Ballard, Inc. has added the IDX Broker search application to his Website. The addition of this custom search tool gives McWilliams the ability to immediately connect potential buyers with thousands of property listings from the Metropolitan Regional Information Systems (MRIS), his local Multiple Listing Service.

IDX Broker uses IDX (Internet Data Exchange) technology to extract and transfer information from MRIS to Ross McWilliams’ property listings page. Seamlessly integrated into his Website, with design and format based on McWilliams’ preferences, the IDX Broker application provides advanced search options and valuable utilities to potential customers, encouraging repeat visits. These consumer related utilities include advanced search options, automatic email updates when a rental meets the consumers search criteria and easy to navigate map based searches.

Ross McWilliams will be able to access a variety of useful tools that are provided at no additional cost; lead management tools, detailed traffic reporting and advanced customization and branding options will help him predict customer needs and better serve his clientele.

 
About McWilliams/Ballard, Inc.
“McWilliams/Ballard is a progressive sales and marketing firm specializing in multifamily housing. Our team creates partnerships with builders and developers to provide start-to-finish sales and marketing solutions, as well as effective consulting and market research. While based in the Washington, D.C. metropolitan area, our expertise is wide ranging, with successful work in ten states nationwide.” 

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites.  For more information on the services provided by IDX, Inc., please visit www.idxbroker.com.